Local Fun at Whole Foods

This week Alex went to the Whole Foods in Venice to attend a local foods event.  Alex was giving samples of our delicous melons all day long.  Alex said that he was "very impressed by Ernesto, the team leader in produce and his team.  They had a vast knowledge of our produce.  They sure did their homework."  Alex had a great time at the event and if you guys are ever at the Whole Foods in Veince say "hi" to Ernesto.

Melons of the Week

OgenCanary

This week we have two more melons new to the market: The Ogen and Baby Canary.

The Baby Canary melon is bright yellow, with not netting on the outside, and white flesh inside.  It has a very small seed cavity and is super sweet.  Really.  It is one of the sweetest melons we carry.  It almost tastes like eating a melon with sugar on top.  These are great for fruit salad.

The Ogen melon is originally from Israel.  It is yellow with green stripes on the rind and has green flesh inside.  Sometimes we call them "tropical melons" because they kind of taste like a guava.  They are very juicy and when they are ripe they become soft like an avocado.

Mo' Melons!

Arava Melons
Piel de Sapo Melons

Hey everyone.  This week we are going to focus on two new melons: the Arava and the Piel de Sapo.  The Piel de Sapo is a Christmas type melon, which means it is a great keeper.  It is a green fleshed melon that is very sweet and kind of crunchy.  It will continue to ripen off the vine, so you can let it sit on the counter for awhile.  The Aravah is a type of Galia melon.  It is also green fleshed with yellow netting all around.  It is so sweet that it is also referred to as an Israeli honeydew.

So come out to the markets this weeks to try this awesome melons.

The Melons are Coming! The Melons are Coming!

Finally, they are back!  Weiser Family Farm melons are back!

This week we have two varieties: The French Orange and the Arava.  

Let me explain what you should look for when picking these melons at the market:

The French Orange is a small orange fleshed melon that tastes like an intense cantaloupe.  If there is a nice warm orange color under the netting then the French Orange is ready to eat!  You also want to make sure that when you smell the top of the melon (where it was pulled from the plant; the stem side) it smells sweet.  That is always a good sign.

The Arava is green fleshed and is really sweet like sugar.  With the Arava, you want it to be a nice yellow color under the netting.  You also want to look and make sure the netting is evenly spread all over the melon.  And when ripe, these melons are very fragrant, so give it a sniff at the top as well.

Show Everyone How Much You Dig Potatoes

Have you noticed anything new about our website lately?  Look under the banner.  See anything new?

We now have a store!  Yay!

Right now we are selling cool "I dig potato" shirts.  You can show all your friends how much you love potatoes, local food, supporting sustainable farming and what good taste you have all in one shirt.

Look how good it looks on our models!

So check out our new store and keep an eye out for new products.